Build relationships with your customers

There are really only two types of customers: those who know and love you, and those who never heard of you. All businesses spend virtual fortunes trying to get new clients and that will constantly stay important. But don't spend the total fortune on just attracting new clients Spend some of those dollars keeping in touch with existing consumers because you want to keep them.

One of the goals in growing your business should be that the same person you sold to today will still be spending money with you ten years from now. So don't celebrate the close of a sale. Celebrate the beginning of a long relationship. People want to do business with people who appreciate them and look out for them. Which brings me to yet another salient point.

In your part as an unrelenting self-promoter, start off in your own backyard. How many people in your office building know you and what your business is all about? Introduce yourself to people in the hall, in the elevator of your building. Let everyone in the urgent vicinity of your office know who you are and what product or service you offer.
People do business with people they know because they've heard about them from a friend, read about them in a magazine. So your job is to make yourself known to potential customers.

In other words the real sales come after the sale. I have followed his suggestion all these years and became an unabashed, relentless self promoter of my business.
All I ever wanted for my business was an unfair benefit. I'm not talking about lying or cheating. Exactly the opposite. An unfair advantage is doing every tiny little thing better than your competition. In this instance, your competition can be your best teacher.



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Customer Relationship Call Center by Global Response